Earn more business with Clubs & Subscriptions
Earn additional revenue and visits by engaging your best customers. Run your mug club, or any paid membership, from a simple dashboard.
Lazy Piña Brewing
2027 Mug Club
Mug member
$99 / year
Your own 20 oz mug behind the bar
$1 off every pour, all year
First call on release days and member nights
Enrollment open through Dec 31
Already a member? Sign in
New revenue, the easier way
A club should bring in revenue, not another spreadsheet. We handle the record keeping, the payments, and the follow-up.
Automate the paperwork
Organize and track all your customers.
Import your current roster from a spreadsheet
Tiers, perks, and mug numbers in one place
Check members in during service
Engage your customers
We make it easy to reach out to your members with reminders and special offers.
Welcome and renewal reminder emails, sent for you
See who is active and who is drifting away
Send a special offer to all of your members at once
Reliable payments
Use our hosted membership page to collect payments and handle renewals and cancellations.
Members join and pay by card in about a minute
Monthly or annual plans renew on their own
Members update their card or cancel themselves
Simplify the paperwork
Built for breweries, we make it easy to track and manage your best customers.
Import your roster
Bring today's members in from a spreadsheet.
Mugs and member numbers
Tiers, perks, and numbers in one place.
Check-in during service
See who is here and what they get.
Customers
4 members
Sarah Mitchell
Regular · Mug #7
Dan Okafor
Plus · No mug yet
Priya Nair
Regular · Mug #12
Luis Herrera
Regular · No mug yet
Reach out to lapsed customers
New customer group
+ Add a rule
Matching customers
312
Smarter, faster reach-outs
Drive more visits by building smart customer groups. Reach out to any customer group with campaigns or one-off messages.
Smart tracking
Deliveries, opens, and bounces on your dashboard.
Automatic triggers
Send when something happens, after a delay you choose.
Your templates
Your voice, your logo, your colors.
Easy payments and renewals
Send customers to your very own, simple club subscription page.
Automatic renewal emails
Reminders and receipts go out on their own.
Works alongside your POS
Take payments online, at the register, or both.
Gifting built in
Anyone can buy a season pass for someone else.
Lazy Pina Brewing
lazypina.mymug.club
Pint Pals
Season pass · Jan 1 – Dec 31
Regular
$120/yr
Your own numbered mug, $1 off every pour, members-only nights.
Up and running in an afternoon
No app and no app download required. If you already have a club, bring your roster with you.
- 1
Set up your club
Name it, add one or more tiers, list the perks, and set the price. Open enrollment for a season or keep it open year-round.
- 2
Share your page
Every club gets its own page on mymug.club in your branding. Link to it from your website, post it, or put a QR code on the bar.
- 3
Members join and renew
Members pay by card and land on your roster right away. Renewal reminders, charges, and cancellations are handled without you.
See what you could be earning
Membership fees are only the start. Members come back more often, and bring friends. Move the sliders to fit your taproom.
100
$99
$40
Estimated revenue per year
$57,900
Membership fees
$9,900
Extra spending at the bar
$48,000
An estimate of your potential gross new proceeds. Your results depend on your perks, your prices, and your expenses.
Built into Taplist.io
The same company that makes the world's greatest digital menus.
One dashboard
Your club lives next to your menus. Same login, same team, no second tool to learn.
Trusted for over a decade
We revolutionized digital menus with a great product at an incredible price. Now we're working to make you more money.
Your customers, your brand
The membership page and every email use your logo and colors. Members see your business, not ours.
Proud members of the craft beer world
Brewers Association
Sponsoring member
Craft Brewers Conference
Proud sponsor
Independent Brewers Alliance
Supplier partner
Craft Beer Professionals
Industry ally
What breweries are saying
We used to manage our beer clubs manually. This year, we switched to Taplist, and it's been great! On the first day, we cleared over $1K in membership renewals, and the messaging automation has been a huge time saver.
Jeff, Rising Storm Brewing Company
Avon, NY
Questions about clubs
Answers to what we hear most from breweries and taprooms setting up a club.
You'll need a Taplist.io Pro account. Clubs & Subscriptions is part of Taplist.io, so you'll sign in to the same dashboard. You don't have to put a menu on a TV to run a club, but most of our customers do both.
No. Clubs and subscriptions work without you or your customers needing an app.
We process credit card payments securely for you using Stripe. You get paid directly into your bank account after linking it with us.
Memberships can bill monthly or annually. You can also run a sale, such as an early-bird rate before the season opens.
We take a small commission whenever a member pays, just a little bit more than standard credit card fees. This one fee covers credit card processing, support, chargeback management, hosted club pages, email processing, and all other account services.
Yes. Upload a spreadsheet of names, emails, and phone numbers and they're in your customer database. Members who already paid you directly can be added to the club without going through checkout.
No. A club is any recurring membership with perks: a mug club, a wine or cider club, a founders' circle, or a monthly growler subscription.
Yes! You can create and manage any number of tiers or clubs, each with their own pricing and benefits. A customer can belong to more than one.
A page in your branding where they can read the perks, pick a tier, and join. After that, they can sign in with a one-time code to update their details, change their card, or cancel. No app to install and no password to remember.
Start your club
Try it free for 14 days, or book a demo and we'll walk through setting up your first club together.
Prefer a walkthrough? Book a demo
Backed by the same support team and satisfaction guarantee as every Taplist.io plan.